CatalogArmySpring 2014 Catalog

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Author: Host Created: 2/22/2010
Grenade News Blog

 

Welcome to yet another new feature on the site.  Images and Inspiration aims to give you an intrinsic look into the creative and product development team behind Grenade's apparel, merchandise, and brand.  We will be rolling this series out each Thursday, but due to a special team building offsite we had yesterday we are introducing Images and Inspiration on Friday.  So along with our other new features (Tuesday TuneDay, Where in the World?) be sure to keep coming back so you don't miss out on all the awesome new content we'll have for all you shredders out there.  

 

We get our inspiration from many different sources and Thursdays will be the day that we showcase a few examples each week. 


BOLD - RAW - UNIQUE

We're inspired by unique and powerful objects.  We're always seeking ideas from nature and what is typically taken for granted around us in the world.

Untitled (Beast), 2007, Charcoal on mounted paper by Robert Longo

 

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For Immediate Release:

“Social marketing has played a vital role in the expansion of the Army,” explains Grenade CEO Joseph Condorelli. “I want the army to have an impact on our business. Grenade has always been a company that listens to the pulse of its consumer. Not a single meeting goes by without Joseph Condorelli inquiring about the state and wellbeing of the Grenade Army. “These are the guys that drive our business. These are the people that tell their friends, their family, their classmates and even their co-workers about our brand.”

Grenade is having its most successful fiscal year to date (and they are only 1/3 of the way through), therefore the success of the Army can be easily correlated to the achievements of the company as a whole. Yet the free gear Grenade gives to its “Army Soldiers” probably doesn’t hurt either. Army members have specific “Missions,” where participation is encouraged but not required. Mission examples are; “Send us your best trick!” where participants submit videos of themselves doing any type of trick in any given sport, “Get A Mohawk” where participants are asked to submit a picture of themselves “rocking a hawk.”

“Each mission earns the enlistee a rank promotion,” says Grenade Army Administrator, Matthew DiTullo.  “For every third rank that the recruit is promoted, they’re outfitted with even more Grenade swag.”

Other key Grenade Army features; Army Members are given a unique opportunity to interact with the brand and give feedback on product and ideas, members may also purchase product directly from Grenade via the website, they are privy to exclusive content and stickers only available for active members.

 

About Grenade Gloves:

Grenade Gloves is an action sports lifestyle brand that fashions its products with an edgy, logo driven focus. Founded by two-time Olympic silver medalist Danny Kass and Operated by Grenade CEO Joseph Condorelli. Headquartered in Portland, Oregon, Grenade has expanded its signature glove line to become a world player in action sports apparel and footwear.  From snowboarding to skateboarding, motocross to super cross, the iconic Grenade logo is found on top athletes in nearly every action sport. Grenade combines industry expertise and passion for adventure to create cutting-edge designs that dominate the eyes as well as mind. www.grenadegloves.com

 


Not a member of the Grenade Army?

Army members are able to complete multiple missions and earn all kinds of Grenade swag including stickers, lanyards, dog tags, t-shirts, and gloves just to name a few. Amazing mission completions will also be posted on our website for all to see!

JOIN TODAY!!

www.grenadearmy.com

 

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Welcome to Grenade's Where In The World  --  A weekly feature that will showcase some Grenade Gloves sightings all around the universe.  One can expect anything from Grenade die cuts plastered around town, spottings out in the snowboard parks, and even glimpses of celebrities rocking our beloved apparel.  Stay tuned and be sure to check in on us each Wednesday for Where In The World.

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This week's inaugural Where In The World comes from Grenade Army Soldier #10107, James Spinazola of Medway, MA.  Soldier Spinazola did some Urban Recon work for the Army and completed Mission GGAM32 by sending in this image of a Grenade Skull Bomb stuck to a STOP sign in his area.

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In the performing arts world, Hip-Hop artist Kirko Bangz is scene in this "unofficial" video performing "What Yo Name Iz."   We appreciate that he is wearing a stylish Grenade T-Shirt. [Please be aware that this is the dirty, unedited version]

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Strictly Fitted is voted among the top 25 streetwear blogs.  We're honored that they featured our Grenade x New Era cap.  Be sure to check out their fresh site so your headwear doesn't become out of date.

From StrictlyFitteds.com:  

GRENADE back with another New Era fitted for you. The cap is made of a Sky Blue base with a pilot-esque graphic on the front in Gold and Black and “Grenade” stenciled on the back as well..... Head over to http://www.drjays.com/ for yours.

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Greetings Shredders!

Welcome to Tuesday TuneDay.  Each Tuesday we're going to have a Grenade Gloves staff member share a music video for the rest to see.  Allowing those who are along for the ride a little behind the scenes action on what inspires the crew behind Grenade.

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For this week's inaugural Tuesday Tuneday, TIMBER from our office requested Mos Def's "World Premiere."  Timber pushes the creative direction for Grenade and is constantly evolving the brand. 


 

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Greetings Shredders!

Congratulations to Grenade Army Soldier Sean Martelli, #5456 of Philadelphia, PA!  You have been selected at random for April's Grenade Army product drawing.  Follow up by emailing army@grenadegloves.com to earn your winnings.


Every month we pick a random ID number via random.org.  The winner scores even more Grenade contraband. WINNERS MUST NOTIFY ARMY@GRENADEGLOVES.COM IF THEIR NUMBER IS SELECTED IN ORDER TO COLLECT THEIR WINNINGS.

 


Not a member of the Grenade Army? JOIN TODAY!!

 

 

www.grenadearmy.com

 

DO YOUR DUTY AND JOIN UP NOW!

 

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From Monster Energy:

When Monster Energy decides it's time for a new event, we go all out. This year "The Show: a snowboarding event" has come to the Telus World Ski and Snowboard Festival in Whistler, Canada and Monster is going big. Big nights, big airs and big stories are all coming out of The Show.

In Episode One you'll get a look at the first 48 hours of The Show, with Danny, the Dingo, Dustin Craven, Iikka Backstrom, Mikey Rencz, Mark Sollors, Trouble Gang, Mat the Alien and many more. Get ready for the next level. Welcome to The Show!

 

After a long night of celebrating, in which Dingo goes missing, our heroes find themselves on Blackcomb Mountain facing down a steep mogul run while Trouble teaches Stunnaman the ways of the shred. Some serious carnage ensues in both cases and the weather changes more often than you could possibly keep track of.

A lazy Sunday night at Black's pub turns into yet another big party as 8mile takes on the Trouble gang in a pool tournament. Business as usual during the Telus World Ski and Snowboard Festival. When Monster Energy brings you an event, you better believe that you'll never forget it.


 

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From PEOPLE FILMS:

People is back at it again with our 2011 release GOOD LOOK. Filmed in HD digital video around the globe and showcasing the most progressive snowboarding from individuals with heart and personality, GOOD LOOK is: JP Walker, Eero Niemela, Eric Jackson, Joe Sexton, Simon Chamberlain, Shaun McKay, Lauri Heiskari, Heikki Sorsa, Aaron Biittner, Torstein Horgmo, and friends.

Directed by: Pierre Minhondo, Justin Eeles, and Sam Hiltner

 

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2011 is the year we give back to the Grenade Army.  Soldiers have devoted so much to Grenade and we hope everyone’s having a blast completing missions.  Most importantly, our Secretary of the Army wants to make sure everyone’s experience as enlisted Soldiers is a positive experience. 

The Grenade Crew has been so stoked with all of the new enlistments and submitted missions.  To show our appreciation to the Army we’re introducing our new segmented branch of Grenade.  Take a gander at our brand new, official Grenade Army Logo -- coming soon to a mailbox near you as a 4” Die Cut Sticker. 

The official Grenade Army Brand brings everything to a whole new level.  Expect exclusive product and apparel only available to the Army.  All featuring this insignia.

How to get your mittens on a Grenade Army Sticker you ask?  It's real simple… First you need to be an enlisted soldier of our grand force.  Second, email army@grenadegloves.com with your name and Army ID# along with your current shipping address.  Then we’ll be sure to get these little badges of honor out your way.

Remember soldiers, keep on shredding in the name of all things GNAR!... VIVA LA GRENADE!

 


Not a member of the Grenade Army?

Army members are able to complete multiple missions and earn all kinds of Grenade swag including stickers, lanyards, dog tags, t-shirts, and gloves just to name a few. Amazing mission completions will also be posted on our website for all to see!

JOIN TODAY!!

www.grenadearmy.com

 

Read More »

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