Apr 28


For Immediate Release:

“Social marketing has played a vital role in the expansion of the Army,” explains Grenade CEO Joseph Condorelli. “I want the army to have an impact on our business. Grenade has always been a company that listens to the pulse of its consumer. Not a single meeting goes by without Joseph Condorelli inquiring about the state and wellbeing of the Grenade Army. “These are the guys that drive our business. These are the people that tell their friends, their family, their classmates and even their co-workers about our brand.”

Grenade is having its most successful fiscal year to date (and they are only 1/3 of the way through), therefore the success of the Army can be easily correlated to the achievements of the company as a whole. Yet the free gear Grenade gives to its “Army Soldiers” probably doesn’t hurt either. Army members have specific “Missions,” where participation is encouraged but not required. Mission examples are; “Send us your best trick!” where participants submit videos of themselves doing any type of trick in any given sport, “Get A Mohawk” where participants are asked to submit a picture of themselves “rocking a hawk.”

“Each mission earns the enlistee a rank promotion,” says Grenade Army Administrator, Matthew DiTullo.  “For every third rank that the recruit is promoted, they’re outfitted with even more Grenade swag.”

Other key Grenade Army features; Army Members are given a unique opportunity to interact with the brand and give feedback on product and ideas, members may also purchase product directly from Grenade via the website, they are privy to exclusive content and stickers only available for active members.


About Grenade Gloves:

Grenade Gloves is an action sports lifestyle brand that fashions its products with an edgy, logo driven focus. Founded by two-time Olympic silver medalist Danny Kass and Operated by Grenade CEO Joseph Condorelli. Headquartered in Portland, Oregon, Grenade has expanded its signature glove line to become a world player in action sports apparel and footwear.  From snowboarding to skateboarding, motocross to super cross, the iconic Grenade logo is found on top athletes in nearly every action sport. Grenade combines industry expertise and passion for adventure to create cutting-edge designs that dominate the eyes as well as mind. www.grenadegloves.com


Not a member of the Grenade Army?

Army members are able to complete multiple missions and earn all kinds of Grenade swag including stickers, lanyards, dog tags, t-shirts, and gloves just to name a few. Amazing mission completions will also be posted on our website for all to see!